NITI Aayog CEO Amitabh Kant visited the tourist destination of Pahalgam in south Kashmir’s Anantnag district of Jammu and Kashmir and chaired a meeting of tourism officers there. He was informed about the strategy, progress and steps taken for development of tourism sector in the Union Territory. Mr Kant, while interacting with officers of the tourism department of J&K said that for promotion of tourism in the union territory, the department should invite the film industry for shooting in picturesque locations, maximise usage of social media for publicity, focus on high value tourism and invite tourism experts to share their experiences.
He further said that professional photography of tourist destinations, outsourcing of services in tourist areas, providing state of the art facilities, etc. can give the tourism of Kashmir an international look. He appreciated the work of tourism department and assured the department full support from the government.