Jammu and Kashmir Chief Secretary, Dr. Arun Kumar Mehta chaired a meeting yesterday to review preparations for the ensuing Tourism Festival in the Union Territory to be organized over a period of three months under Azadi ka Amrit Mahotsav.
During the meeting, it was informed that the Tourism Festival will be kick-started by a ‘Rooh-e-Sufi’ festival in October this year.
The three month festival will also include celebrations in the form of Autumn and Houseboat festivals in October, World Heritage Week and Saffron Festival in month of November; Christmas and New Year festivals in December and will extend to Winter Carnival in January 2022.
Similarly, in Jammu province Jammu Festival, Navratra Festival, White Water Rafting Championship, Lake Festival, Patnitop Winter Carnival, and Lohri Festival will be organized during the same period.
To promote rural tourism, several activities will be organized along the identified rural circuits across Jammu and Kashmir.
The Chief Secretary asked the Culture Department to undertake large scale advertisement of the events beforehand and ensure maximum participation of the culture and travel enthusiasts.