DD News has crossed 4 million subscribers on its YouTube channel. DD achieved this feat last month in July. In keeping with the changing broadcasting landscape, technology and viewers’ demand, Prasar Bharati’s digital platforms across Doordarshan and All India Radio have evolved over past few years. They have grown manifold in terms of subscribers, followers, likes and views. Between 2017 and 2021, Doordarshan and All India Radio across both News and General Infotainment have added more than 15 Million Digital Subscribers on YouTube alone, to reach a current digital subscriber base of 1 crore 73 lakh.
While the YouTube channels of DD News and DD National are leading the pack with multi-Million subscribers, Prasar Bharati Sports and DD Kisan YouTube channels will soon join the Million plus Subscribers league. All India Radio’s National News YouTube channel, News On Air Official, is at the top among the YouTube channels of the AIR Network.