Wednesday, December 8, 2021

3-day mega tourism event “Ladakh: New Start, New Goals” to begin today

Centre in collaboratin with Union Territory Ladakh is organizing a mega-tourism event “Ladakh: New Start, New Goals”.

The objective of the 3-Day mega event from 26th to 28th of this month, is to promote Ladakh as a tourist destination with focus on aspects of adventure, culture and responsible tourism.

Tourism ministry has been promoting Ladakh in domestic and in international markets through various campaigns and initiatives like Dekho Apna Desh. To take the campaign further wider, Ladakh: New Start, New Goals event organized to provide indigenous product knowledge to the industry stakeholders.  The event also will be a platform to local stakeholders for interaction with the Tour Operators / buyers from the rest of the country.

As part of the event, a B2B session was inaugurated by LAHDC Leh CEC Tashi Gyaltson on Wednesday. While Tourism, Culture Minister G. Kishan Reddy slated to participate virtually in the inaugural today, Ladakh Lieutenant Governor RK Mathur alongwith local elected representatives, tourism officials and foreign ambassadors to India participate physically. During the event “A Tourism Vision for Ladakh” a document focussing on overall development of the Ladakh would be unveiled.

The three days’ event will include activities like exhibition, panel discussions, stake holder’s meetings, technical tours, cultural evening to showcase tourism facilities and tourism products and potential of Ladakh.

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