The Ek Bharat Shrestha Bharat campaign highlights the age-old ethos of unity in diversity.
The campaign portrays the common thread of Indian cultural heritage lying in the principle of cultural harmony of the people, though they are living with diverse language, food, custom and costumes.
Crores of people have happy experiences of staying and assimilating with these various life styles, languages and cultures.
To many, exchange of different languages, food habits and mutual respect to others’ culture is the real mantra of Ek Bharat Shrestha Bharat.
AIR Correspondent reports that Mizoram is paired with Bihar on Ek Bharat Shrestha Bharat campaign.
Mizoram is endowed with serene landscape and rich culture.
Most people having experience of travelling to Mizoram have an amazing feeling.
They find that the traditional culture of Mizos is unique.
They find all Mizos are humble and cooperative and helping-neighbourhood seems their societal culture.
Also, many Mizo people who have experience of staying in Bihar recall their good experiences.
They observe that most people of Bihar like to live a simple life.
Also, people of different beliefs like Hindu, Islam, Buddha, Jain and Christians live a harmonious life.
They also find that Holi is a very unique, colourful and joyful festival of Bihar, while its Chhath festival seems indigenous in true sense.