With an aim to bring Jammu and Kashmir on the world tourism map, the Union Territory Government is taking slew of measures to identify and introduce virgin destinations to the outside world.
This was revealed at a virtual meeting chaired by Advisor to Lieutenant Governor Baseer Ahmad Khan which was attended by Chairman & Managing Director, India Tourism Development Corporation (ITDC), Secretary Tourism J&K and other officers.
Advisor while chairing the meeting said that the J&K Government is identifying new destinations which can be introduced to the outside world. He said that foreign as well as domestic tourists should come to know that apart from Gulmarg, Pahalgam, Sonmarg and yousmarg, there are lot of places which are yet to be explored and hold very high potential from the tourism point of view in both Jammu Division and Kashmir Division. He said this is the area where ITDC needs to play its part and help in the promotion and marketing of J&K tourism.
Advisor said that Lieutenant Governor has directed the tourism department to come up with the list of new Tourist destinations and has laid stress on revival of trekking routes. The Advisor said that ITDC needs to visit the locations which are being identified in Jammu and Kashmir and point out the basic amenities, facilities and wayside amenities that are required to give a flip to the Tourism infrastructure in the Union Territory. He said that consultancy services of ITDC need to be utilised to identify the infrastructural gaps so that these locations could attract footfall of tourists from outside world.