Talking about Prasar Bharati’s accessible and inclusive Olympics coverage, Ministry of Information & Broadcasting has said that Prasar Bharati not only ensures that it takes content to those in remotest areas or with limited means but also makes it available for specially-abled citizens. It said that for Olympic coverage, Prasar Bharati hired 14 sign language artists. These sign language artists presented 240 hours of Olympics live coverage in sign language. It added that for Radio audience, 16 All India Radio commentators drew a vivid picture of what was unfolding every second at different Olympic events.
Prasar Bharati’s Olympics coverage had a Multi-Million Digital
Viewership As clocked together by it’s YouTube channels and NewsOnAir App. Prasar Bharati brought the LIVE spectacle of India’s Olympic victories to everyone’s household through TV, Radio and Smart phones.