Friday, September 24, 2021

7th National Handloom Day being celebrated today; PM urges people to buy Indian Handloom products

Textile Ministry will celebrate the 7th National Handloom Day today. The handloom weaving community will be honoured for its contribution to the socio-economic development of this country. It is a sector that directly addresses women’s empowerment with over 70 percent of all weavers and allied workers being female. Three Handloom Craft Villages at Kovalam in Thiruvananthapuram, Kerala, Mohpara Village, District Golaghat in Assam and Kanihama, Budgam in Srinagar are being set up by the Ministry in collaboration with the State governments. The aim behind setting up the craft villages is to provide additional attraction for domestic and international tourists and promote the well-known Handloom and Handicraft Products of the region. In the 75th year of independence, Prime Minister Narendra Modi urged the people to buy Indian Handloom products and showcase their grandeur.

Prime Minister Narendra Modi today said, handlooms manifest India’s diversity and the dexterity of countless weavers and artisans. In a tweet, Mr Modi said National Handloom Day is an occasion to reiterate support to country’s weavers by enhancing the spirit of My Handloom, My Pride. He asked everyone to support local handloom products.

In another tweet, Mr Modi said, the last few years have seen a renewed interest in handlooms. He said, he is happy to see boxer Mirabai Chanu support the spirit of My Handloom, My Pride. He expressed confidence that the handloom sector will keep contributing to the building of an Atmanirbhar Bharat.

Andhra Pradesh is known for the production of various handloom materials at various places across the state. The state handloom materials and sarees have earned world fame and as these are made of eco-friendly materials, the use of Andhra handloom materials are gaining importance worldwide. It has been renowned for its hand-woven clothes since ancient times. The weavers of the state have expertise in producing the most exclusive handwoven sarees most of which have a gorgeous look and they even produce dress materials that have delicate and distinctive designs. Mostly the handloom works are named after the place where these are made. Each of these famous looms have their distinct style of weaving, distinct fabric and style of work on the fabric. When Dharmavaram in Anantapur District is known for silk sarees, Uppada in East Godavari is famous for Uppada cotton sarees, while Venkatagiri in Sri Potti Sriramulu District is known for fine cotton handloom sarees and Bandarulanka in Coastal Konaseema of East Godavari District is famous for hand woven sarees with 80s count. On the other hand, Bandar and Pedana in Krishna District is popular for Kalamakari- sarees made up of dye painting by using eco-friendly natural vegetable colours, Mangalagiri in Guntur District is known for cotton sarees which resemble Maharashtrian style and Chirala in Prakasam District, formerly known as Kshirapuri is known for its excellent handloom seven-yard sarees and Madhavaram in YSR Kadapa District is famous for sarees having Petu border with jacquard or Zari palloos.

However, of all the handloom products, Ponduru Khadi has a unique quality in producing the cloth with slivering technique. In fact, so famed was the quality of the fabric that Mahatma Gandhi himself visited a nearby place, Dusi and preferred to wear this Khadi. Ponduru Khadi is the finest produced cloth in India and exported to foreign countries. Ponduru, also called Khadi village, is situated 30 km away from Srikakulam and about 70 km from Visakhapatnam of Andhra Pradesh. This is one of the only places where the single spindle charkha is still used for spinning. The Khadi produced in this village has its own Geographical Handloom Identification Tag.

Union Finance Minister Nirmala Sitharaman is visiting the Ponduru Khadi village of Srikakulam district today.

Telangana has revived the production of three forgotten traditional weaves on National Handlooms Day. State Textiles Minister K. Taraka Rama Rao unveiled products woven in Pitambari, Armoor Weave of Nizamabad and Himroo variety of Warangal district at special programme held in Hyderabad on the occasion. The past production of these traditional handloom patterns in silk was stopped long ago as they became expensive and non-availability of raw material. The Minister also handed over the benefits under the Chentaku Cheyutha (Assistance to Handloom) and Chenetha Mitra schemes to the beneficiaries on the occasion.

External Affairs Minister Dr. S. Jaishankar has asked people to promote Indian products and traditions. On the occasion of National Handloom Day, Dr Jaishankar tweeted that one must not only be Vocal for Local, but help Local go Global.

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