Tourism Minister G Kishan Reddy said that Meetings, Incentives, Conventions and Exhibitions (MICE) are recognized as niche tourism product to overcome seasonality and promote India as 365 days tourism destination.
Replying to a question in the Lok Sabha today, minister said to position India as the MICE destination the Government has formulated a draft National Strategy and Roadmap . Mr. Reddy said, the draft covers key topics like Institutional support, developing ecosystem, enhance competitiveness, enhance ease of doing business, marketing India and Skill Development for MICE Industry. He informed the House, that a study has estimated 0.96 per cent as India’s share of the global MICE Industry. Tourism Ministry invited feedback, comments and suggestions from the public and stake holders on the draft national strategy and roadmap to make it more comprehensive.