Friday, September 17, 2021

Govt has adopted effective integrated strategy to rationalize prices of its advertisements: I&B Minister Anurag Thakur

Information and Broadcasting Minister Anurag Thakur today said that the government has adopted an effective integrated strategy to rationalize the prices of its advertisements.

Replying to supplementaries in the Rajya Sabha, he said that before 2014, Ministries used to give separate advertisements with regard to leaders and eminent personalities which have been rationalized. He said that the integrated advertisement has reduced the cost and also enhanced the reach.

 

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