Health Ministry in collaboration with UNICEF organised an online workshop on Friday on the need to reinforce messaging on COVID Appropriate Behaviour and encourage vaccine uptake. Officials of Press Information Bureau, Bureau of Outreach and Communication, Doordarshan, Doordarshan News, All India Radio, AIR News and State Immunisation Officers took part in it. Information, Education and Communication officers from National Health Mission from Kerala, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana also participated in it.
While addressing the session, Lav Agarwal, Joint Secretary in the Ministry encouraged the officers to innovate on programming and communication content to encourage community ownership of COVID Appropriate Behaviour and dispel myths to counter vaccine hesitancy. He urged the officers to create a Jan Andolan for COVID Appropriate Behaviour and to support the world’s largest vaccination drive by featuring community role-models, and broadcasting inspiring stories of COVID warriors.