Friday, September 24, 2021

The Space Store: ISRO gears to launch its Merchandise Programme

Following NASA’s footsteps, The Indian Space Research Organisation (ISRO) is geared up to bring Space to the Earth by offering customised space-themed merchandise to the public. In a bid to create awareness and kindling interest of students, children and the public in the domain of space and technology, ISRO has come up with the customised-themed merchandise programme in partnership with multiple companies on board. So far, eight companies have registered with ISRO on a non-exclusive basis with a registration fee regarding customised ISRO-theme-based articles/models and it includes Indic Inspirations (Pune), 1947IND (Bengaluru), and Ankur Hobby Centre (Ahmedabad).

Space Store: Space themed merchandise for people on Earth

“We will soon be launching a whole collection of ISRO themed Merchandise that will appeal to all Indians and Science & Space enthusiasts alike,” said Founder and CEO of Indic Inspirations, Sunil Jalihal.

The collection will include authorised products that are connected to ISROs past missions and achievements, work, such as scale models, T-shirts, mugs, space-themed educational games, science toys, and more.

As part of MoUs, ISRO has decided to put forth themes, drawings, images, other designs for enabling these companies to use them accordingly without impairing the pride of the department. The updated version of specific samples of catalogued ISRO identifiers shall be made available to registered companies. ISRO has also notified in their terms and conditions that the registered companies shall avoid using the ISRO identifiers, the imagery on products including doormats, slippers or any such product which does not cause harm or damage to the reputation of the organisation.

Special attention would be given to 3D models and 2D drawings that are being used to make scaled models, LEGO sets, jigsaw puzzles, etc. to ensure accuracy and ISRO intellect. As per ISRO, the pricing of the merchandise shall be reasonable, aligning with market conditions, as there is no brand value charged by ISRO to the party.

A brand promotion exercise and a way to propagate its achievements, ISRO’s programme has come up after many companies exhibited their interests in creating customised articles and handicrafts and thereafter, approached ISRO for themes. According to ISRO, this can prove to be ‘game-changing’ in kindling the interest of the public in the science & technology domain.

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