Thursday, August 5, 2021

India healing the world – Medical & Health Tourism and beyond

Over the years, India has grown to become a top-notch destination for medical value travel because of the number of factors that determine the overall quality of care. From quality of therapy, treatment options, range of procedural, infrastructure and skilled manpower to perform any medical procedure swiftly, the list of benefits of traveling for medical treatment in India are many.

Acting on the same ethos, the Ministry of Tourism has taken numerous steps to promote India as a world-class ‘Medical and Health Tourism Destination’

National Medical & Wellness Tourism Board

In order to provide a dedicated institutional framework to promote the Medical Tourism, Wellness Tourism and Yoga, Ayurveda Tourism and any other format of Indian system of medicine covered by Ayurveda, Yoga, Unani, Siddha, and Homeopathy (AYUSH), the Tourism ministry has established a ‘National Medical & Wellness Tourism Board’. The Board operates as an umbrella organization that promotes this segment of tourism in an organized manner.

National Strategy & Roadmap for Medical and Wellness Tourism

The Ministry of Tourism has formulated a draft of National Strategy and Roadmap for Medical and Wellness Tourism. The Strategy aims at providing an institutional framework, and catapulting the ecosystem for medical and wellness tourism by developing a brand and ensuring quality assurance.

The Government of India recognizes medical value travel and wellness tourism as an imperative sector, which has the potential of accelerating the nation’s development and attaining the objective of Aatmanirbhar Bharat.

Further, providing the impetus to the growth of Medical Value Travel and wellness tourism in India and to maintain India’s competitive advantage with the comprehensive strategy and roadmap.

India as a destination for Medical Value Travel & Wellness Tourism

India’s high-end healthcare system has been healing people around the globe. One of the most complex surgeries are done in Indian with global hospitals with acclaimed medical specialists at a much lower cost than what it normally takes in other countries.

India has also become a favored destination for Yoga and Wellness with its focus on traditional therapies through AYUSH. Coming to the data, the number of international patients increased from 4.3 lacs in 2016 to 7 lacs in 2019 with an estimated market size in the range of USD 5-6 Billion for 2019.

As per Global Wellness Tourism, India ranked 7th position in 2017 with 56 million trips in wellness tourism and total revenue of USD 16.3 Billion.

India healing the world with its healthcare

India has introduced a ‘Medical Visa’, which can be given for specific purposes to people from other countries that are coming to India for medical treatment. To date, ‘E- Medical Visa’ has also been introduced to more than 166 countries.
Additionally, The Ministry of Tourism provides financial assistance under the Market Development Assistance (MDA) Scheme to Medical/Wellness Tourism service providers and Wellness Centres accredited by National Accreditation Board for Hospitals & Healthcare Providers (NABH) for participation in Medical/Tourism Fairs, Medical Conferences, Wellness Conferences, Wellness Fairs and allied Road Shows.

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