Saturday, December 4, 2021

Prasar Bharati, IIT-K to collaborate on NextGen Broadcasting Technology Center of Excellence

Prasar Bharati and IIT Kanpur will collaborate on NextGen Broadcasting Technology Center of Excellence to spur Aatmanirbhar Bharat in Media and Broadcasting. As a follow up to the Memorandum of Understanding, signed between Prasar Bharati and the Indian Institute of Technology Kanpur, a Center of Excellence for Media and Broadcasting Technologies will be established at IIT Kanpur.

Subsequent to the collaboration agreement, three areas have been identified to be taken up under the aegis of the Center of Excellence – Direct to Mobile Broadcasting and Convergence with emerging 5G standards, Artificial Intelligence and advanced algorithms for audio-visual media.

Prasar Bharati and IIT Kanpur will explore the development of direct to mobile broadcasting capabilities with an aim to align emerging technologies with the global standards for 5G.

Prasar Bharati CEO Shashi Shekhar Vempati said that India as the largest open markets for digital video content and smartphones will benefit immensely from the indigenous development of converged 5G standards for direct to mobile broadcasting paving the way for an Aatmanirbhar Bharat as envisioned by Prime Minister Narendra Modi. In a future scenario where both audio and video broadcast content can be directly delivered to smartphones and mobile-phones over a common broadcast infrastructure, India will also be able to establish global leadership in convergence between Radio and Television broadcasting.

With audiences increasingly shifting away from traditional broadcasting to OTT platforms and audio-video content consumption over mobile data, it is critical for the Public Broadcaster to be able to reach audiences directly on their mobile phones, smartphones and other smart devices.

 

 

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