Tuesday, September 28, 2021

Indian mangoes garner middle-east fame

  1. It’s raining mangoes in Dubai, this season, as India exports its choicest mangoes to the middle-east nation. A Mango export promotion programme was organized in Dubai for promoting mango varieties from India’s northern region, on Thursday, 15th July 2021.

This season has been particularly enriching for mango exports, especially from the non-traditional northern and eastern regions of the country, despite logistical challenges posed due to Covid-19.

About the Mango export promotion programme:

APEDA in collaboration with the India embassy and the importer LuLu group organized the mango promotion programme in Dubai for varieties from northern India, on 15 July 2021.

Nine varieties of mangoes, including GI certified varieties from West Bengal and Uttar Pradesh were displayed at the stores of importer Family Food Centre. The nine varieties of mangoes included GI-certified Khirsapati, Lakkhanbhog, Fazli, Amrapali and Chausa mangoes from Malda, West Bengal, Dusshheri from Malihabad, Uttar Pradesh and Langda from Nadiya, West Bengal.

India’s mango exports horizon expands:

In a major move to boost mango exports from India’s eastern region to the middle east, a consignment of GI-certified Fazil mangoes from Malda district of West Bengal was recently exported to Bahrain.

Despite the logistical challenges posed by Covid-19 pandemic, India has expanded its footprint of mango exports to newer countries this season.

Indian Mangoes rule the world:

India exported sixteen varieties of mangoes, including three GI-certified varieties: Khirsapati, Lakshmanbhog from West Bengal, and Zardalu from Bihar to Bahrain, last month.

Further, a week-long Indian mango promotion programme was also organized in Bahrain where 16 varieties of the fruit including the three GI certified varieties of mangoes were displayed.

India houses 1500 varieties of the ‘king of fruit’:

Mango is rightly postulated as the ‘king of fruit’ for its distinctive taste and manifold health benefits. India houses about 1500 varieties of mango, each unique in its taste, color, and shape.

These different species of mangoes are found in different corners of the country, mostly in the summer months starting from April to August.

The relentless contributions of APEDA to promoting exports:

Agricultural and Processed Food Products Export Development Authority, APEDA was established in December, 1985 by the Government of India for exports promotion of select agricultural products.

Since then, it has been initiating measures to boost agricultural exports from the non-traditional regions and states of India. It has been conducting virtual buyer-seller meets and festivals to promote mango exports. This shipment to Bahrain comes a few days after APEDA organized a mango promotion programme at Doha, Qatar.

APEDA has also been conducting virtual buyer-seller meets and festivals in Berlin, Germany to further promote mango exports.

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