Thursday, January 27, 2022

KVIC Secures Khadi Trademark Registrations in Bhutan, UAE & Mexico

In a major achievement towards protecting the identity of brand “Khadi” globally – KVIC recently secured trademark registrations in – Bhutan, UAE and Mexico.

KVIC obtained the latest trademark registration in Bhutan on 9th July, while the same was granted in UAE on 28th June this year.

Up until now, KVIC had Trademark registrations in certain classes for the word mark “KHADI” in 6 countries namely Germany, UK, Australia, Russia, China and EU.

With this, KVIC has successfully secured trademark registration for the first time in a Gulf country. Previously, KVIC got the trademark registration for “Khadi” in Mexico in December 2020 and with this recent grant acquired in Bhutan, the number has risen to nine in total.

What are various classes of KHADI trademark?

In above mentioned nine countries, KVIC has been granted Khadi registration in various classes. 

These classes pertain to Khadi fabric, Khadi readymade garments and a plethora of village industry products like Khadi soaps, Khadi cosmetics, Khadi incense sticks among others.

KHADI as a Brand – genesis, significance, & Right

At the time when India was fighting for Independence, Mahatma Gandhi had presented “Khadi” as a symbol of nationalism, equality and self-reliance. 

Termed as a symbol of self-reliance and non-violence, Khadi carried the message of Swadeshi and Swaraj to the people of India, establishing connections to the roots.

Today, for the first time in history, KVIC’s sustained efforts made in the last 5 years have led to the protection of the brand “Khadi” in these nine countries.

Apart from these countries, KVIC’s trademark applications are pending in 40 countries across the world which include the USA, Qatar, Sri Lanka, Japan, Italy, Australia, New Zealand, Singapore, Brazil among others.

KVIC Chairman Vinai Kumar Saxena stated that these trademark registrations will prevent any misuse of the brand name “Khadi” globally. 

He further iterated that in recent years, Khadi’s popularity has seen massive growth in India and abroad due to Prime Minister Narendra Modi’s appeal to adopt Khadi. 

“It has, therefore, become very important for KVIC to protect the identity of Khadi and safeguard the interest of consumers and lakhs of Khadi artisans who are manufacturing genuine Khadi products,” the KVIC Chairman said.

The Development holds significance. Why?

There have been instances of some private local entities in countries like Mexico and Germany seeking trademark registration for the brand name “Khadi” in their respective countries. 

Previously in Mexico, KVIC challenged the trademark application of “One Foundation Oaxaca Ac” which had applied for the “Khadi” logo. However, the firm did not challenge KVIC’s objections and trademark registration for the word “Khadi” and “Khadi” logo was granted in favour of KVIC.

Similarly, in Germany, KVIC challenged a local company – Best Natural Products GmbH (“BNP”), which in 2011 already got prior rights in the mark “KHADI” and related marks in the EU and other countries in different classes. 

But after a long legal battle and negotiations through the Diplomatic channel with the help of the Ministry of External Affairs, BNP has expressed its willingness to settle the trademark disputes amicably with KVIC.

The development holds great significance since Khadi as a brand not only represents India’s indigenous clothing style but is also associated with the country’s traditional ‘Khadi Spirit’ meaning – simplicity in all walks of life.


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