Friday, August 6, 2021

Protecting the rights of consumers | No e-commerce fraud

The consumer is the prime for any business and for a business to flourish, it must be ensured that the consumer feels respected and should be protected from frauds.


Recently, the Central government has received several representations from aggrieved consumers, traders and associations complaining against widespread cheating and unfair trade practices being observed in the e-commerce ecosystem. In order to protect the consumer from unfair business practices, the Central government has shared a draft of the proposed amendments to the Consumer Protection (E-commerce) Rules, 2020.

These proposed amendments are expected to bring transparency to the e-commerce platforms and further strengthen the regulatory regime.

Let’s get to know about them
Supporting the vision of Vocal for Local, the amendments aim to strengthen the participation of domestic manufacturers in the e-marketplace. It is being ensured that the domestic manufacturers and suppliers get fair and equal treatment on the e-commerce platform.

A filtered mechanism will be put in place to identify goods based on country of origin. Besides, a fair chance will be provided to domestic goods by suggesting alternatives for imported goods or services.

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