Addressing the ‘CEO Dialogues’ at Asiavision Editors-in-Chief meeting organised by Asia-Pacific Broadcasting Union, Prasar Bharati CEO Shashi Shekhar Vempati pointed out that some of the Fact-checkers have political motivations, so when a big platform like Google or Facebook or Twitter recognises them as an authenticated Fact-checker, they should do it after due diligence, so that political partisan Fact-checking is not allowed or encouraged or given a big platform.
Highlighting how India’s public broadcaster tackled the menace of Fake News, CEO Vempati added that Public Service Media has not only responsibly delivered the news but has also focussed on solutions rather than problems.
Mr Vempati observed that news has tended to become more negative and sensational, especially with the advent of social & digital media and newsrooms have to address the key challenge of disseminating correct information without creating panic.
He said that Public Service Media newsrooms must show leadership in the new normal and media must be an enabler of positivity instead of aggravating the problems.
CEO elaborated upon the important choices that newsrooms have to make, “While sensitivities are respected, the truth should not be compromised and the choices that Public Service Media makes could act as a role model for the entire media.”
Further talking about newsroom management during pandemic, he informed that IT, Automation and Digitalisation have acted as a boon for newsrooms during the pandemic. They have played a major role as key enablers during the COVID times.
Prasar Bharati CEO said that public messaging is a very complex exercise because it has to be accurate, comprehensive and targeted in various languages and dialects.
He further added that nowadays people have embraced various tools where data-driven decision-making has become important and at the same time, people have become more informed and data-oriented in their approach to solving problems.