Mann-ki-Baat programme has been a great initiative by Prime Minister Narendra Modi to share his views with the people of the country. It has had a special impact in Kargil by helping to revive the dying regional language of Purgi, a dialect of Tibetan spoken in western Ladakh.
All India Radio Kargil is a Purgi language station. Most programmes that are recorded and broadcast from AIR Kargil are in Purgi. It was on the verge of extinction in Kargil some decades back as most people had started using Urdu for everyday conversations. This changed in 1997 when All India Radio Kargil was established. The efforts to revive Purgi got further impetus in 2008 when AIR Kargil started broadcasting two five-minute bulletins in Purgi.
The efforts for the revival of Purgi got further encouragement with Prime Minister Modi’s Maan-ki-Baat broadcasts. Secretary of Purgi Literary Society, Mohammad Issa Sabiri explained that after the Prime Minister started his Mann-ki-Baat broadcast, AIR Kargil decided to broadcast a regional version of each episode. Executive Councillor of LAHDC, Kargil Aga Syed Abass Razvi called for Mann-ki-Baat broadcasts in the regional languages.