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National News

Aug 23, 2020

PM Modi holds meeting to discuss ways to boost manufacturing & global imprint of Indian toys

Prime Minister Narendra Modi has held a meeting with senior Ministers and officials to discuss ways to boost manufacturing and global imprint of Indian toys.
He said India is home to several toy clusters and thousands of artisans who produce indigenous toys which not only have cultural connect but also helps in building life-skills and psychomotor skills among children at an early age.
Mr Modi said such clusters should be promoted through innovative and creative methods.
It was informed that the Indian toy market has huge potential and can bring a transformative change in the industry by promoting ‘Vocal for Local’ under the Aatma Nirbhar Bharat campaign.
The Prime Minister said focus should be on use of technology and innovation and also towards manufacturing quality products that meet global standards.
Highlighting importance of toys in moulding a child’s mind, Mr Modi said toys aligned with Indian culture and ethos should be used as pedagogical tools across all Anganwadi Centres and Schools.
He suggested that youth should be engaged to come up with innovative designs and toys that can instill a sense of pride towards National goals and achievements.
The Prime Minister noted that toys can be an excellent medium to further the spirit of ‘Ek Bharat, Shreshtha Bharat’.
He exhorted that toys should reflect Indian value system and culturally established environment-friendly approach.
Mr Modi also asked tourism as a tool be used to promote India’s culture especially in regions which are renowned for handcrafted toys.
The Prime Minister also emphasized the need to organize hackathons for youth and students for innovations in toy technology and design, including online games, to reflect Indian ethos and values.
He laid said India should tap huge potential in digital gaming arena and lead the sector by developing games that are inspired from Indian culture and folk tales.

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