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Dec 01, 2020

Arjun Munda E-Inaugurates The First Ever Virtual Aadi Mahotsav – Madhya Pradesh

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Tribal Affairs Minister  Arjun Munda launched the virtual edition of Aadi Mahotsav- Madhya Pradesh on Tuesday. The 10-day long festival, commencing on December 1, 2020, is being hosted on the Tribes India website(www.tribesindia.com). The main focus is on the tribal craft and culture of Madhya Pradesh.
The highlights of the virtual launch included a virtual tour of the artisans’ work place and glimpses of the tribal dance and music from Madhya Pradesh. It was also announced that the next focus state from the 11th December would be Gujarat, following which the spotlight would shift to Bengal from the 21st December, 2020.
The Aadi Mahotsav – A Celebration of the Spirit of Tribal Culture, Crafts, Cuisine and Commerce – is a successful initiative that was commenced in 2017. The festival was an attempt to familiarise the people with the rich and diverse craft, culture of the tribal communities across the country, in one place. Held between 16-30 November, 2019 in New Delhi, the 15-day festival featured an exhibition-cum-sale of tribal handicrafts, art, paintings fabric, jewellery. More than 400 tribal artisans and producers from across India enriched the festival with their participation and it received tremendous response.
Addressing on the occasion, Shri Arjun Munda said that the Virtual edition Aadi Mahotsav –Madhya Pradesh” is another effort to help in the transformation of tribal lives and livelihoods. Despite the pandemic, the team of TRIFED Warriors have organised this annual tribal festival that celebrates the spirit and richness of tribal culture virtually and are continuing with their efforts to connect the tribals to larger markets this year.

Despite the unprecedented circumstances caused due to the pandemic this year, TRIFED has moved the event online and will be hosted on the Tribes India E-Marketplace (market.tribesindia.com).

The event will showcase the tribal traditions of the various tribal communities – by having their crafts and natural produce on display. Videos showcasing different aspects of their culture – music, dance etc, will also be shared. In essence, it will still be a celebration of the tribes and their diverse, varied lifestyle but on a different platform.

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