Addressing the ‘CEO Dialogues’ at Asiavision Editors-in-Chief meeting organised by Asia-Pacific Broadcasting Union, Prasar Bharati CEO Shashi S. Vempati talked about the “Newsroom Choices During the Pandemic”
Prasar Bharati CEO said that big platforms like Google should recognise fact-checkers after due diligence.
Prasar Bharati CEO Shashi S. Vempati said that public messaging is a very complex exercise because it has to be accurate, comprehensive and targeted in various languages and dialects.
CEO Shashi S. Vempati also apprised that IT, automation and digitalization have acted as a boon for newsrooms during the pandemic. They have played a major role as key enablers during the COVID times.
CEO Shashi S. Vempati informed that Public Service Media has not only responsibly delivered the news but has also focussed on solutions rather than problems. In addition, it has helped in tackling the menace of fake news during the pandemic.
CEO briefs about the important choices that newsrooms have to make. He further added, “While sensitivities are respected, the truth should not be compromised and the choices that Public Service Media makes could act as a role model for the entire media”.
He said that Public Service Media newsrooms must show leadership in the new normal and media must be an enabler of positivity rather than aggravating the problems.
While addressing, CEO Shashi Shekhar observes that news has tended to become more negative and sensational, especially with the advent of social and digital media and newsrooms have to address the key challenges of disseminating correct information without creating panic.
CEO Shashi S. Vempati says that nowadays people have embraced various tools where data-driven decision making has become important and at the same time, people have become more informed and data-oriented in their approach to solving problems.