Thursday, June 24, 2021

Inaugural ceremony of IFFI to be held on January 16 in Goa: Prakash Javadekar

Information and Broadcasting minister Prakash Javadekar today said that the inaugural ceremony of International Film Festival of India (IFFI) will be held on 16th of next month in Goa. He said, the ceremony will be held in a hybrid mode wherein the inaugural and closing ceremony will be held in physical mode while the remaining part of the festival will be conducted in virtual mode.

Mr. Javadekar informed this in his inaugural address at CII’s Big Picture Summit 2020. Prasar Bharti CEO, Shashi Shekhar Vempati spoke on the need for increased collaboration between the Public Broadcaster and Private Broadcasters to drive Innovation in Broadcasting in emerging technology areas. Mr Vempati said, with this  twin objectives of building an Aatma Nirbhar Bharat and establishing Indian leadership globally would be achieved. This year theme is Big to BIGGER, Creativity, Technology and Innovation – Reshaping Consumer Experience.

Information and Broadcasting Secretary Amit Khare said, online and offline content should not be treated differently. Mr Khare said, now the thrust is on online Indian games. He emphasised that media and entertainment have tremendous power to project India’s soft power.

The summit in the next two days will discuss the global trends and opportunities, macroeconomic turbulences leading to softening revenues, understanding domestic consumer preferences, growing focus on local opportunities for global audience.

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